What is a recommended practice for developing relationships with customers?

Following up after the sale is a highly recommended practice for developing relationships with customers because it demonstrates genuine care and commitment to their satisfaction. This practice allows businesses to gather feedback about the customer's experience, address any potential issues, and reinforce the connection established during the sale.

Additionally, following up provides an opportunity to answer any questions the customer might have about the product and to offer additional support or recommendations. When customers feel valued and appreciated, they are more likely to develop trust and loyalty toward the brand, paving the way for repeat business and positive word-of-mouth referrals. Building strong relationships through follow-up communication can significantly enhance customer retention rates and promote long-term business growth.

While other options, such as offering discounts or sending thank-you emails, can also foster good relationships, they do not provide the same ongoing interaction and opportunity for dialogue that follow-ups do. Providing free samples may entice potential customers initially, but it does not necessarily build a relationship in the same meaningful way as ongoing communication following a purchase.