What should you do whenever a customer enters your store?

When a customer enters your store, the best practice is to smile and make eye contact. This action demonstrates a welcoming atmosphere and shows the customer that you acknowledge their presence. Establishing this initial connection can make customers feel more comfortable and valued, encouraging them to engage with you or browse your store further.

Making eye contact conveys attentiveness, while a smile helps to create a friendly environment. This positive interaction can set the tone for their shopping experience, making them more likely to return. In contrast, ignoring customers or continuing with tasks may lead to a perception of disinterest or poor customer service, which can detract from the overall shopping experience. Engaging customers effectively from the moment they enter your store helps build rapport and enhances their likelihood of making a purchase.