What term is used for a temporary obstacle that may delay or stop a sale?

The term "objection" refers specifically to a concern raised by a potential buyer that may hinder or delay the progress of a sale. In the context of sales and customer interactions, objections are common and represent a customer's reservations about making a purchase. These objections can stem from various factors, such as price, product features, or personal needs. Understanding and addressing objections is crucial for sales professionals as it allows them to provide clarifications, reassurances, or further information to help guide the customer towards a decision.

In contrast, while "concern" and "challenge" could describe aspects related to the sales process, they lack the specific connotation of an outright resistance to making a purchase that "objection" conveys. "Hurdle" suggests an obstacle as well, but it is generally used in a broader sense and does not exclusively refer to customer resistance, making "objection" the more precise terminology in this scenario.